Beyond
Pro Bono
Graphic Design’s Social Work
Graphic Design’s Social Work
In order for a designer to know how to think
critically he should think about his background, his social background and his
knowledge. For the designer's advertisement to be a good one and to be accepted
by the people around them, they should think first of their target audience and
of their background and cultural background. Designing an add for people who
are not so well aware of what your massage is or for people who aren't really
the right target audience will make it a failure. For example if you're
designing an add for raising awareness about how bad smoking is for their
health you shouldn’t be using bright and happy colors because that won't really
convoy the massage that you want. You should be showing the people how bad
smoking is and the bad effects that occur when smoking.
Designing socially is based on the belief that good
design belongs to everyone & shouldn't cost the earth. Adds these days make a huge impact on the society
therefor they should be really think of before mass-producing them to the
public because if the people got it wrong they will not react to it. So here
comes our social responsibility as graphic designers to convey
the right massage to the right people.
When researching about the topic i found a really interesting article about it.
Also I found some cool adds that really got my attention and i think they are a very good examples of a raising a good social awareness.
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